Seminar : Generative AI as a co-pilot of the Design Thinking process
The “Design Thinking power AI” workshops are a three-part program (appointments) designed to integrate generative artificial intelligence into the Design Thinking process. The aim is to strengthen participants’ skills in idea generation, research synthesis and pre-totyping, through the effective use of AI tools. The meetings are organized online and are suitable for beginners. They offer hands-on experience in developing creative solutions and tackling complex challenges.
These one-hour workshops take place online and are spread over 3 days: 20/01, 27/01 and 03/02/2026.
This course is organized by HEC Liège Executive Education and the Digital Lab.
Program
- 16:00 JOUR 1 : Introducing the Design Thinking process ▶ Brainstorming with AI
- 16:00 JOUR 2 : Introducing the Design Thinking process (Analysis & Synthesis) ▶ Extracting relevant information with AI
- 16:00 JOUR 3 : Introducing the Design Thinking process (Implementing) ▶ Pretotyping your idea with AI
Speakers
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Frédéric Ooms
Expert in Innovation, Design Thinker, Design Sprint
Frédéric Ooms, PhD MBA, Assistant Professor Innovation & Entrepreneurship, HEC Liège, Certified Design Sprint and Design Thinking. He has worked with startup investment companies, helping them to launch their businesses. He headed the non-profit organization Id Campus, specialized in innovation and creativity. He has also been involved in a number of startup creation projects