Event

Seminar: Digital Customer Experience - Level 1

CUSTOMER EXPERIENCE IN THE DIGITAL ERA

Enhance your customer’s experience and design exciting journeys.

Thanks to this seminar, you will be able to understand, design and implement innovative customer experience and journeys, with a human-centered approach and with the purpose of creating and capturing value. You will discover how to create and reinforce engagement thanks to behavioral design and gamification. You will benefit from examples and proven technique applications to improve your customer experience and design captivating journeys.

This seminar is organised by the HEC Executive School and the HEC Digital Lab.

Program

09:00 ▶ Discover: The power of the digital customer experience (DCX): overview, theory and focus on storytelling. ▶ Learn: DCX Mapping: tools and techniques for visualizing experiences. ▶ Co-create: DCX Mapping: applied workshop.
12:00 Break
13:00 ▶ Discover: The foundations of behavioral and UX design, gamification and augmented reality. ▶ Learn: Enhancing CXD for your business with behavioral UXdesign, gamification and augmented reality. ▶ Co-create : Application of the CXD enhancement technique to your business.

Speakers

Laurence DESSART

Professor in the Marketing and innovation department group of HEC Liège
Dominique MANGIATORDI

Digital marketing entrepreneur and gaming enthusiast